Full Buyer’s Journey Content Marketing Production & Performance Monitoring
Robust Persona Development
Expert Author: Thought Leadership Blogs & Articles
Product & Service Messaging Frameworks
Competitive Content & Editorial Analysis
Content UX Journey Mapping & Gap Assessments
Expert B2B product and service content strategist and editorial planner. Producer of compelling, industry-distinct, prospect-converting assets at every buy-cycle stage. Use proven content assessment/audit model to identify gaps and accelerate persona-driven asset development. Skilled author, editor, and team leader—with expertise managing project, vendor, client and editorial/design team successes.
From my first career role as a news reporter for KEZI TV in Eugene, Oregon, to the work I’ve produced for some of the biggest technology companies in the world, I have honed the art and science of bringing compelling storylines to life—no matter how complex the subject matter.
One thing I know. Messaging that drives results is consistently human, authentic, and trustworthy. It moves your audiences to act. The more personal you get in solving for your target audience's most pressing needs, the faster your content engine will inspire marketing and sales qualified leads.
Microsoft Intelligent Cloud. Led Enterprise Mobility leadership team through creation of new B2B product positioning and messaging playbooks. Applied proven content assessment model to identify buy-cycle content gaps. Produced eBooks, emails, white papers, sales brochures, presentation decks, and social media campaigns. Created content production and publishing calendar across 12-month period.
SAP Concur. SAP Concur is the global SaaS leader in the travel and expense management industry. Executed industry articles, blog campaigns, and keynote addresses to grow C-suite global thought leadership. Example: Produced campaign for new CMO on topic of female business travel safety that earned byline in Entrepreneur Magazine (ghost-authored) and ranked as one of SAP Concur’s most trafficked executive thought leadership campaigns across SEO topical searches, LinkedIn impressions, and digital inquiries.
Prescryptive Health (2020 healthtech startup). Prescryptive’s first to market AI–optimized pricing engine called myRx distrupted the industry. Company launched end of 2019 with a bare bones and un-engaging website. Hired in 2020 to produce a core product positioning and messaging framework and robust persona constructions. Within tight 5-month timeframe, authored full website content and all buy-cycle assets. Within two months of launch, Prescryptive Health secured a $26 Million Series A financing deal.
Propeller Management Consulting. A national, award-winning business management consulting firm serving clients across consumer, utilities, healthcare, and technology industries including Nike, AirBnB, and Intel (12 of the Fortune 500) . Drove brand awareness, executive thought leadership share of voice, and helped boost MQLs and SQLs in target industries. During two-year consulting tenure, Propeller doubled in employee size, opened in three new markets, and grew their annual profitability an average of 12%.
NYU Langone Health. One of the nation's premier academic medical institutions. Hired as senior change management consultant to create and execute the strategic launch of four enterprise-wide change initiatives to 42,000 employees. Engaged cross-functional leadership support for execution of multi-channel digital marketing campaigns, reporting monthly KPI metrics to highest levels of leadership and meeting 1-year employee engagement target goals.
Bright.md. In 2019, this health tech startup was winning rave industry reviews from Forrester, Gartner, and Chilmark Research. But the brand was not yet well known. In January 2020, Kudometrix proposed and produced a series of thought leadership campaigns to crystallize Bright.md’s leadership brand in the industry. In 2020, CB Insights voted Bright.md a Top 150 Most Innovative Digital Health company. Bright.md also won the Best Overall Telehealth Solution in the 2021 MedTech Breakthrough Awards, and was designated as Most Disruptive in the 2021 Oregon Technology Awards. In 2021, Bright.md earned record revenues.
